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Act-On Makes Data-Driven Marketing Easy with Engagement Insights Powered by Data Studio

Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced the release of Engagement Insights, a new reporting tool that provides real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets – making data exportability and report sharing easy.

Reporting and analytics continue to be top priorities for B2B marketers evaluating marketing automation vendors. In a recent study Act-On commissioned with Econsultancy, more than half of the marketers surveyed cited data management as a key challenge. When using Engagement Insights in conjunction with Google Sheets, companies never have to worry about version control or outdated CSV files. The live feed from Act-On to Google Sheets ensures that all key stakeholders always have the most up-to-date campaign performance data at their fingertips.

Engagement Insights helps companies jump-start data-driven marketing strategies by reducing the complexity associated with running pivot tables and building custom charts, and provides Data Studio-quality reports in an easy-to-view and easy-to-share dashboard. Shareability is a key benefit of Engagement Insights, helping companies break down data silos by democratizing marketing data across the organization and further empowering the business to leverage broader data sets to make decisions.

“Engagement Insights makes it easy for me, my team, and other Education at Work executives to evaluate our marketing efforts and measure ROI,” said Tanya Gantzer, Senior Vice President of Client, University and Marketing Development at Education at Work. “The reports help us better understand our audience and identify ways we can deliver greater value.”

With Engagement Insights, marketers can now access engagement reports inside Google Sheets and Microsoft Excel and use them to improve and optimize marketing programs and report on marketing performance across the organization.

With Engagement Insights Marketers Can See:

  • Email click to open rate with weekly and monthly trend analyses
  • Top converting forms and landing pages with weekly and monthly traffic trends
  • Content downloads with weekly and monthly peak download times

Concludes Michelle Huff, CMO of Act-On Software, “As marketers we must learn to harness the data we generate from our marketing campaigns and use it to fuel our future marketing decisions.”

Watch this short explainer video to learn how Engagement Insights helps marketers gain greater visibility and insight into marketing program performance.

To learn how Act-On customer Education at Work leverages Engagement Insights internally, read the case study here.

About Act-On Software

Act-On Software is a marketing automation provider responsible for delivering innovation that enables marketers to create Adaptive Journeys using customer behaviors, preferences, and data to intelligently guide the engagement strategy. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.

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