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Global Marketing Cloud Platform Market 2017-2021 - Research and Markets

Research and Markets has announced the addition of the "Global Marketing Cloud Platform Market 2017-2021" report to their offering.

The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

One of the major drivers for this market is rise in use of content marketing. Content marketing is not just focused on selling the content but also on communicating brand ideas to customers. Marketers consider content marketing as an important business opportunity as it diffuses all digital media. The rise in Internet penetration has encouraged marketers to leverage content, like videos, articles, infographics, and e-mails, to expand their reach across different channels.

Key vendors

- Adobe Systems

- Oracle

- Salesforce

- IBM

Other prominent vendors

- Act-On Software

- Cision

- eTrigue

- GreenRope

- Hatchbuck

- HubSpot

- Infusionsoft

- LeadSquared

- Salesfusion

- SAP

Market drivers

- Rise in use of content marketing

- For a full, detailed list, view the full report

Market challenges

- Data privacy and security concerns

- For a full, detailed list, view the full report

Market trends

- Increased adoption of analytics in marketing cloud platform

- For a full, detailed list, view the full report

For more information about this report visit http://www.researchandmarkets.com/research/t7klgq/global_marketing

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