| By Business Wire |
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| November 30, 2009 04:30 AM EST |
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BBC Radio 1 listeners will be able to send the radio station free
picture messages from their mobile phones for the first time on Friday 11th
December, as part of its 'Access All Areas' week.
Listeners in the United Kingdom will be able to send free picture
messages to the BBC Radio 1 messaging number (81199), for a chance to
see their images featured on the BBC Radio 1 website.
Mobile industry trade body, The Mobile Data Association (MDA), brought
together each of the UK’s major mobile network operators to form a
partnership with the BBC which aims to get more young people involved
with the station. The MDA has also launched an educational website with
the long-term aim of helping people to send picture messages: http://www.getsettings.org.
Martin Ballard, Operations Director at the MDA, said: “BBC Radio 1’s
Picture Messaging Day should provide a springboard to generate further
interest in the medium. Our getsettings website aims to address
configuration issues around older handsets in circulation and SIM-only
contracts. But the emergence of increasingly sophisticated and
affordable devices means users can begin to capitalise on the rich
mobile messaging facilities which are now available, as they did with
text messaging at the beginning of the decade.
”Getsettings will provide a single unified hub of settings information
for the Picture Messaging Day and into the future.”
WIN plc, a leading enabler of interactive mobile media, entertainment
and data services, is providing the technology which allows picture
messages to be received and managed.
Notes to Editors:
About the picture messaging day
1. The following networks are participating and have agreed to provide
free picture messages to the Radio1 text number 81199 for the day: 3,
O2, Orange, T-Mobile, Tesco Mobile, Vodafone and Virgin Media.
2, This does not include pictures sent from Eire, the Channel Islands or
the Isle of Man.
3. Only picture messages sent to the Radio 1 text number 81199 between
midnight Thursday 10th December and midnight Friday 11th December will
be free.
4. Mobile handsets with integrated cameras should all be able to send
picture messages. Most phones are now instantly set up to send picture
messages 'out of the box'.
5. Phones which are not locked to the SIM’s network might need to have
the correct settings installed. These are usually phones which have
previously been used on a different network or are being used with ‘SIM
only’ contracts. The correct settings are available from the Mobile
Network Operators' websites or further information and links are
available at http://www.getsettings.org.
6. Customers must have Picture Messaging (or MMS) included in their
contracts (pre pay or post pay) and Picture Messaging must be enabled on
their handsets.
About The Mobile Data Association
The MDA reflects the common voice of the mobile data industry. The
longest established dedicated Mobile trade association in the UK
promotes the use and benefits of mobile data throughout industry and
business. Press, regular industry conferences and seminars, and the
operation of websites (www.themda.org
and www.text.it)
help promote a high level of awareness amongst users and advisers,
directly influencing operational management.
In addition, the Association provides a forum for members of the
industry to meet and share information on technical and business issues.
